El Roi Apparel is a golf and loungewear brand designed to appeal to the everyday individual. El Roi was created out of the lack of options for feminine golf apparel. The uniqueness of this business has everything to do with including all women in golf and the business is created with such intentionality and care. “El Roi” is Hebrew meaning “the God who sees me” and we know that women are not seen in golf spaces. In having this focus in mind, we envision a space where women are seen by creating an apparel line that is fashionable, functional and of the best quality.